Should I optimize for plural or singular keywords?
Q. Both the plural and singular form of my
keyword phrase are searched upon often according to
word tracker. Which one should I choose?
A. Both. Keyword phrases such as the singular and plural forms of
your words, which are related, are extremely simple to use within
the visible copy on your pages. When we naturally write or speak, we
use both plural and singular forms of words, so why restrict
yourself to one or the other?
Never optimize a page or a site for just one keyword phrase. That
is the equivalent of SEO suicide in my opinion. Every site has
hundreds if not thousands of phrases that someone might use to find
it. Figure out what they are, and then use them to your advantage to
bring highly targeted visitors to your site.
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