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How can I automate the link building process?
Q. Link building is hard and I don't like
it. I send out tons of emails requesting reciprocal links, but
barely get any responses. How can I automate the
process?
A. You can create something so great and wonderfully unique that
people naturally link to it. This won't happen overnight, and of
course there will be lots of hard work to get to that point and to
keep it up, but at least you won't have to worry about link
building. (See my site for an example of this at work. I've never
once asked for a link, nor do I ever plan to.)
I would highly suggest some means of constantly adding
information to your site, such as through a weekly or monthly
newsletter, a frequently updated blog, or articles that relate to
the products/services you provide. Because even if you do have a
completely unique and great site, you still need a means of letting
others know this.
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