FAQ

At the ESolz we are asked many of the same Search Engine Optimization FAQ each day by many different people.

My reason for creating this Search Engine Optimization FAQ page is so that you can have your questions answered right away instead of waiting for someone at the ESolz  to respond to you.

If you do not find the answers to your question(s) below, feel free to E-mail your question to us by filling out the Search Engine Optimization FAQ form at the bottom of this page. We will respond to your question(s) within 24 hours.

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Qustions:

How can I find the best Keyword Marketing Phrase for my website?

How many times should I use my Keyword Marketing Phrase in my website?

How long should I make my web page's Title, Description, & Keywords Meta Tag?

How can I make my graphics count toward my Keyword Marketing Phrase?

How long does it take for my website to be listed in all of the Search Engines?

How often do I need to submit my website to the Search Engines?

Which Search Engines do I need to submit my website to?

Answers:

Q:How can I find the best Keyword Marketing Phrase for my website?
A:Think about the most general word to describe your online business.

For example, if you were a printing agency, then your general word would be "Print" or "Printing." If you sold different kinds of candles and soaps, you would want to search under "Candle" and "Soap" to find which item is the most popular on the internet to decided which keyword is best to use sell your website with.

Once you have decided on the correct keyword that best describes your site you must search for the best Keyword Marketing Phrase for your website. This can be done by using Overture’s Search Term Suggestion Tool. It will give you the most used Keyword Marketing Phrases that are associated with the specific keyword you felt best described your web site.

Q: How many times should I use my Keyword Marketing Phrase in my website?
A: The "Number" of times you use your Keyword Marketing Phrase in your website has nothing to do with your web page's ranking. It is the "Percentage" of times you use your Keyword Marketing Phrase verses the number of other words you have on your web page.

There is no magic percentage number to list your Keyword Marketing Phrase on your site. If there was every web page would be using their Keyword Marketing Phrase the same number of times which would be a monopoly and have no value to the Search Engines.

I tell people to write their web page, sales presentation, or article the way they would naturally write it. Then look over it again the following day rereading what you wrote and find out where you can best use your Keyword Marketing Phrase within the general text of your web page. The closer you have your Keyword Marketing Phrase to the BEGINNING of your web page the higher your web page will be ranked in the Search Engines.

Q: How long should I make my web page's Title, Description, & Keywords Meta Tag?
A: Different Search Engines will read different amounts of characters in your web page's Title Description and Keywords Meta Tag.

As for your "Title", the Search Engines will read between 60 and 150 characters. The average number of characters in your Title that are read by the Search Engines is 70. I always tell everyone to write their Title using only 70 characters. Once you write your 70 character Title continue writing it until you fill up the remaining 80 characters for Search Engines that can read 150 characters in your Title.

When it comes to writing your web page's "Description" the Search Engines will read anywhere from 150 to 250 characters. That is why I recommend to people that they focus on writing a good compelling Description for their web page within the first 150 characters of their Description Tag and then continue writing a good compelling Description until you have used up the remaining 100 characters that some Search Engines will read.

Many of the Search Engines on the internet never read a web pages Keyword Meta Tag. As for the few Search Engines that still pay attention to your Keywords Meta Tag, the largest number of keywords they will read is 15 words.

Q:How can I make my graphics count toward my Keyword Marketing Phrase?
A:Keep in mind the Search Engines can not READ graphics like humans SEE graphics. That is why it is better to put the text below graphics; instead of making the name of the graphics actually be part of the picture.

However, if you insist on making the names of your graphics actually part of your picture, you can use the text for that graphic as the "Alt" text that appears on the screen whenever someone places their mouse over that image. You can also name that image specifically by its actual names instead of a common phrase such as "Picture1".

Q:How long does it take for my website to be listed in all of the Search Engines?
A:Each Search Engine has a different time frame for listing new websites in their database. It takes different amounts of time to have your website listed in different Search Engines. It also takes different amounts of time to be listed with them depending if you pay to be listed in their database or if you want them to automatically find your website.

If you are paying to be listed in the Search Engines database then it can take anywhere from 48 hours to 7 days depending on which Search Engines you are paying to be listed with. If you submit your web page without paying to be automatically listed, it can take anywhere from 3 to 6 weeks.

Q:How often do I need to submit my website to the Search Engines?
A:There is no need to submit your website to the Search Engines more than one time. Once you are in their database of web pages, resubmitting your web page to the Search Engines again will not help rank your website higher.

The only time you need to resubmit your web page to the Search Engines is when you have edited your web page and changed your Title, Description, or general text you have on your web page.

Resubmitting is the only way to guarantee the Search Engines will notice the changes you made to your website the next time that their Search Engine Spider checks your web page for updates or changes it needs to take note of.

The best way to find out if you are listed in the Search Engines is to ask the Search Engines to search for ...... www.YourDomain.com ...... If they show your website in their list of results that means you are listed in their database and there is no need to resubmit your web page unless you have made changes to it and you want them to take note of those changes.

If the Search Engines do not suggest your website in their results, by asking them to search specifically for your own website Domain Name, that means you are not currently listed in their database and you need to resubmit your web page.

Q:Which Search Engines do I need to submit my website to?
A:Often people think they need to submit their website to each Search Engine they want their website to be listed in. This is not the case!

The only places that you need to submit your website to are the human powered Directories such as such as Yahoo.com, DMOZ.com. The reason you need to submit your web page these Directories is unless you tell them that you have a website out there on the internet they will never know about you and will never list your website in their database.

It is not necessary to submit your website to the Search Engines is because the Search Engines have their very own Search Engine Spider that automatically crawls all around the web looking for new web pages to list in their database. That is why all of the Search Engines have thousands upon millions of more web pages in their Database than the Directories.

However, just because the Search Engines will eventually find your website on their own does not mean it is a bad idea to submit your website to them to insure they notice you do have a website on the internet. Any Search Engine Optimization Specialist will always resubmit their clients web page to the Search Engines whenever they update their clients web page.
 

Q. When Will I Start Seeing Results?

A. Unfortunately, search engine optimization includes a lot of "hurry up and wait" time. However, if you have diligently applied effective search engine optimization techniques (such as the ones laid out in this very site!), you shouldn't have too horribly long to wait. The process not only depends on your efforts, but also on which submission process you have chosen. If you have decided to use a pay-for-inclusion service (see link for an explanation of Google's services), the wait will be expedited. If you have not, then there is no guarantee when your site will show up.

If your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your search engine rankings within 4-6 weeks.

If your site is not listed in the major engines and directories, then taking the time to submit it will have a significant positive impact on your rankings.

Q. What are Meta Description Tags??

A.  The meta description tag is intended to provide a brief description of your site which can be used by search engines or directories. This description is vital; because this is what will show up in search engine results, and can have a major effect on whether or not the user clicks through to your site. A meta description tag is meant to be a short and sweet summary of your site's purpose for living, and therefore you need to make it as inviting as possible.

Q. What is the most used search engine?

A. Google is by far the most used search engine. It provides search results not only on it's home page, but powers other search engines' results as well. Google claims to have indexed over 3 billion pages, but in reality, that number is probably too small. More than 300 million searches a day filter through Google's fingertips